Privacy policy
Updated: November 27th, 2025
This Privacy Policy describes how DeenFuel (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from deenfuel.com (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information we collect and use varies based on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with legal obligations, enforce applicable terms, and protect the Services, our rights, and the rights of users or others.
What Personal Information We Collect
The types of personal information we obtain depend on how you interact with our Site and Services. When we use the term “personal information”, we mean information that identifies, relates to, describes, or can be associated with you.
Information We Collect Directly from You
Information that you submit to us through the Services may include:
• Contact details such as your name, address, phone number, and email
• Order information such as billing address, shipping address, payment confirmation, and contact information
• Account information such as usernames, passwords, and security details
• Shopping information such as viewed items, cart activity, loyalty points, reviews, referrals, and gift card details
• Customer support information contained in messages or communications you send us
Some features of the Services require you to provide certain information. Not providing this information may limit your access to these features.
Information We Collect about Your Usage
We may automatically collect information about your interaction with the Services (“Usage Data”) through cookies, pixels, and similar technologies. Usage Data may include device information, browser information, network information, IP address, and activity on the Site.
Information We Obtain from Third Parties
We may obtain information about you from vendors and service providers, including:
• Companies that support our Site and Services, such as Shopify
• Payment processors that collect payment information
• Partners that use tracking technologies when you interact with our Site, emails, or advertisements
Any information obtained from third parties will be treated in accordance with this Privacy Policy.
How We Use Your Personal Information
Providing Products and Services
We use your information to operate the Services, process payments, fulfill orders, manage your account, arrange shipping, process returns, and provide all related features.
Marketing and Advertising
We may use your information to send marketing communications by email, SMS, or postal mail, and to display advertising. If you live in the EEA, the legal basis is our legitimate interest in promoting our products under Art. 6 (1) (f) GDPR.
Security and Fraud Prevention
We use your information to detect and address fraud or malicious activity and to secure the Services.
Service Improvement and Communication
We use your information to provide customer support and improve our Services.
Cookies
We use cookies to operate and improve our Site and Services. Specific details relating to Shopify cookies can be found at https://www.shopify.com/legal/cookies.
Most browsers accept cookies by default. You may block or delete cookies through your browser settings, but doing so may impact functionality.
Our Site does not respond to “do not track” signals.
SMS Marketing and Mobile Program Compliance
SMS Data Collection and Use
If you opt in to receive SMS messages from DeenFuel, we collect your mobile phone number and any related enrollment data associated with your SMS subscription. We use this information to send transactional and marketing text messages such as order updates, promotions, and reminders. Your phone number is used exclusively for SMS communication and internal operational purposes.
SMS Abandoned Cart Tracking
Our Site uses cookies to help track items placed into your shopping cart, including when a cart has been abandoned. This information is used to determine when to send cart reminder messages via SMS.
Example required disclosure:
“DeenFuel’s website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS.”
Third Party Data Sharing for SMS Compliance
If our Privacy Policy mentions data sharing or selling of personal information to non affiliated third parties, this does not include SMS opt in data or SMS consent.
Required statement:
“The above excludes text messaging originator opt in data and consent. This information will not be shared with any third parties.”
Location Tracking and Location Based Services
If location based services are used, we may collect information about your location through IP address or device based tools. This information is used for analytics, fraud prevention, content customization, or service improvement. If any SMS features rely on location data, we will use that data only for the purpose of delivering relevant SMS messages.
How We Disclose Personal Information
We may disclose personal information in the following cases:
• With vendors or service providers performing services such as payment processing, fulfillment, analytics, customer support, cloud storage, and IT services
• With business or marketing partners involved in delivering advertising or joint services
• With your consent or at your direction
• With affiliates within our corporate group
• In connection with business transactions or legal obligations
We have disclosed the following categories of personal information within the last 12 months: identifiers, contact information, commercial information, internet activity, and geolocation data. Recipients may include vendors, service providers, business partners, and affiliates.
We do not use or disclose sensitive personal information without your consent or for purposes of inferring characteristics.
With your consent, we may share personal information for advertising and marketing activities.
Third Party Websites and Links
Our Site may include links to third party sites that are not controlled by us. You should review their privacy and security policies. We are not responsible for the content, accuracy, or security of such sites.
Children’s Data
The Services are not intended for children and we do not knowingly collect data from children. If personal information of a child has been provided, contact us to request deletion.
We do not have actual knowledge that we sell or share data of individuals under 16.
Security and Retention of Your Information
We use reasonable security measures, but no system is completely secure. Information transmitted to us may not be secure in transit. Retention periods depend on account needs, legal obligations, dispute resolution, and operational requirements.
Your Rights
Depending on where you live, you may have rights such as:
• Right to access
• Right to delete
• Right to correct
• Right to portability
• Right to opt out of sale or sharing or targeted advertising
• Right to restrict processing
• Right to withdraw consent
• Right to appeal
You may also manage promotional email preferences by unsubscribing. Non promotional emails may still be sent.
We may require identity verification. You may designate an authorized agent. We respond in accordance with applicable law.
Complaints
You may contact us with concerns about our data practices. You may also have the right to lodge a complaint with a data protection authority.
International Users
We may transfer or process personal information outside your country. For transfers from Europe, we rely on Standard Contractual Clauses or other approved mechanisms.
Contact
For questions about our privacy practices or to exercise your rights, contact:
Email: hq@deenfuel.com
Address: PO Box 373, Owings Mills, MD 21117, US
For data protection purposes, we are the data controller of your personal information unless stated otherwise.